Seen on screen Reply 1988

Bulgogi

불고기bul-go-gi · fire meat (marinated grilled beef)

Thin slices of beef marinated in soy sauce, pear, garlic and sesame oil, then seared until the edges caramelize. In the first episode of Reply 1988, a plate of it travels down a Seoul alley as the neighbors swap side dishes at dinnertime. About 50 minutes for four, including a 30-minute marinade.

Time
50 min
Level
Easy
Spice
Serves
4
Bulgogi over rice with spinach, carrot and sesame seeds in a ceramic bowl K for All editors · checked Oct 1, 2026

What is Bulgogi?

WHAT IT IS

Bulgogi is thinly sliced beef marinated in a sweet soy sauce with garlic and sesame oil, then grilled or pan-seared. It is one of Korea's best-known meat dishes, often simply called Korean barbecue abroad.

WHERE IT COMES FROM

Its forerunner is neobiani, broad slices of seasoned beef grilled over charcoal, a name used in the royal court and Seoul's yangban households and first recorded in Siuijeonseo in the late 1800s; some trace Korean grilled meat all the way back to maekjeok, the marinated grilled meat of Goguryeo. The word bulgogi (“fire meat”) is recent: in 1947 the poet Kim Ki-rim wrote that it had just come down from Pyongyang and spread through Seoul almost overnight, and it first appeared as a dictionary entry in 1950.

Sources:Encyclopedia of Korean Folk CultureEncyclopedia of Korean CultureEncyclopedia of Korean Folk Culture (neobiani)

Ingredients

재료

Each Korean item has a substitute, in case you can’t get to a store.

Paid links · The store links in this list are affiliate links: K for All earns a commission when you buy through them. Sales, shipping and refunds are handled by each store.

  • Thinly sliced tender beef, such as rib eye, sirloin or tenderloin (example photo)
    1½ lb (700 g)
    Thinly sliced tender beef, such as rib eye, sirloin or tenderloin 불고기용 소고기

    Substitute: Aim for about ⅛ inch (2–3 mm). Korean grocers sell beef pre-sliced for bulgogi; to slice your own, freeze the steak for 1–2 hours first so it cuts cleanly.

    Any grocer
  • Korean (Asian) pear, finely grated or blended (about ¼ of a large pear) (example photo)
    ½ cup grated
    Korean (Asian) pear, finely grated or blended (about ¼ of a large pear) 배

    Substitute: A ripe regular pear or a sweet red apple does the same job: it adds sweetness and helps tenderize the beef.

    Any grocer
  • Onion: grate ¼ for the marinade, thinly slice the rest (example photo)
    1 medium
    Onion: grate ¼ for the marinade, thinly slice the rest 양파
    Any grocer
  • Scallions, sliced on the diagonal (example photo)
    2
    Scallions, sliced on the diagonal 대파
    Any grocer
  • Sempio Korean Soy Sauce, Rich and Delicate
    5 tbsp
    Soy sauce 간장

    Sempio Korean Soy Sauce, Rich and Delicate · 860 ml

  • Sugar (example photo)
    3 tbsp
    Sugar 설탕

    Substitute: Brown or white sugar both work. Swap 1 tbsp of it for honey or rice syrup if you want more shine.

    In your pantry
  • Kikkoman Manjo Aji-Mirin
    1 tbsp
    Rice wine or mirin 맛술

    Kikkoman Manjo Aji-Mirin · 10 fl oz × 4

    Substitute: Korean mirim, Japanese mirin or a dry rice wine all work; it takes the edge off any meaty smell.

  • Garlic, minced (example photo)
    4 cloves (about 1½ tbsp)
    Garlic, minced 다진 마늘
    Any grocer
  • Otoki Premium Roasted Sesame Oil
    1 tbsp
    Toasted sesame oil 참기름

    Otoki Premium Roasted Sesame Oil · 10.82 fl oz

  • Ottogi Roasted Sesame Seeds
    1 tbsp
    Toasted sesame seeds 통깨

    Ottogi Roasted Sesame Seeds · 100 g

  • ¼ tsp black pepper, ½ tsp grated ginger (optional) and a little cooking oil for the pan (example photo)
    ¼ tsp black pepper, ½ tsp grated ginger (optional) and a little cooking oil for the pan
    In your pantry
  • Nishiki Premium Medium Grain Rice
    To serve
    Steamed rice 밥

    Nishiki Premium Medium Grain Rice · 5 lb

  • Chung Jung One O’Food Ssamjang (Seasoned Soybean Paste), Mild
    To serve (optional)
    Ssamjang, with lettuce leaves for wraps 쌈장

    Chung Jung One O’Food Ssamjang (Seasoned Soybean Paste), Mild · 500 g

    Substitute: Wrap a few slices of bulgogi in lettuce with a dab of ssamjang. Perilla leaves are good in the wrap too.

  • Sempio Korean BBQ Original Bulgogi Marinade
    Shortcut (optional)
    Ready-made bulgogi marinade 불고기 양념

    Sempio Korean BBQ Original Bulgogi Marinade · 500 g

    Substitute: Use it instead of the homemade marinade in step 2, in the amount the bottle gives.

Method

만드는 법

Sources we compared:MaangchiMy Korean Kitchen10000recipe

  1. 1

    Separate the beef and slice the vegetables

    Peel pre-sliced beef apart and lay the slices on paper towels, pressing lightly to soak up any blood, which can taste metallic. Cut very long slices into roughly 3-inch pieces. Grate a quarter of the onion for the marinade, slice the rest thinly, and slice the scallions on the diagonal.

    Separate the beef and slice the vegetables
  2. 2

    Make the marinade

    Grate the pear on the fine side of a box grater (or pulse it in a blender) and put it in a bowl with the grated onion, 5 tbsp soy sauce, 3 tbsp sugar, 1 tbsp rice wine, the garlic, ¼ tsp black pepper, the ginger if using, and half the sesame seeds. Whisk until the sugar has dissolved.

    Many Korean home cooks rub the sugar into the beef on its own first, wait 10 minutes, then add the rest of the marinade; the meat comes out more tender. If you do this, leave the sugar out of the bowl.

    Make the marinade
  3. 3

    Marinate

    Pour the marinade over the beef and massage it in with your hands (food-safe gloves help) until every slice is coated. Drizzle in the sesame oil, add the sliced onion and scallions and toss again. Cover and refrigerate for at least 30 minutes; 2 to 4 hours is better, and overnight is fine.

    Don't leave it much longer than a day: the enzymes in the pear keep working, and the beef can turn mushy.

    Marinate
  4. 4

    Sear in batches

    Heat a large heavy skillet over medium-high to high heat and add a thin film of oil. Lift a batch of beef out of the bowl, letting the excess marinade drip back, and spread it in a single layer. Cook, turning once or twice with tongs, until browned with a few charred edges, 3–4 minutes. Repeat with the rest, wiping out the pan if the sugar starts to burn, and scatter the remaining sesame seeds over the last batch.

    Prefer it saucy? Add the leftover marinade and a handful of enoki or oyster mushrooms to the pan and let the beef cook in the juices.

    Sear in batches
  5. 5

    Serve with rice and lettuce wraps

    Pile the bulgogi on a platter and serve it hot with steamed rice, kimchi and a stack of lettuce leaves. For a wrap (ssam), put a few slices on a leaf with a dab of ssamjang, and a thin slice of raw garlic if you like, then fold it up and eat it in one bite.

    In Reply 1988 the bulgogi doesn't stay in one house: a plate goes next door, and other dishes come back. Make a little extra to share.

    Serve with rice and lettuce wraps

Seen in · 드라마 속 장면

Reply 1988 응답하라 1988

Episode 1 · The side-dish relay in Ssangmun-dong

Reply 1988 opens at dinnertime in an alley in Ssangmun-dong, Seoul. Jung-hwan's family has run out of rice, so his mother Mi-ran (Ra Mi-ran) hands Jung-hwan (Ryu Jun-yeol) a plate of salad and sends him downstairs to borrow a bowl. Deok-seon's (Hyeri) family sends him back with kkakdugi. Home again, he sets off for Sun-woo's house with a plate of bulgogi and runs into Sun-woo (Go Kyung-pyo) coming the other way with curry. Lettuce goes out and gim comes back, the dishes keep circling the alley, and the plain table at Taek's (Park Bo-gum) house, where there is no mother, fills up. Finally Deok-seon, Jung-hwan, Sun-woo and Dong-ryong (Lee Dong-hwi) meet in the middle of the alley, each holding a dish, and Jung-hwan shouts: "If it's going to be like this, let's all just eat together!" In 2024, the Seoul Metropolitan Government's K-Drama Cooking Class for international visitors paired bulgogi with Reply 1988.

Busan IlboSeoul Metropolitan GovernmenttvN DRAMA (YouTube)

Say it in Korean

한국어로 말해 보세요

For a bulgogi restaurant, or for sharing at the table.

Statue of King Sejong, who created Hangul, under a blue sky4 phrases to try
불고기 2인분 주세요 bulgogi i-inbun juseyo Bulgogi for two, please.
상추 좀 더 주세요 sangchu jom deo juseyo More lettuce, please.
공깃밥 하나 추가요 gonggitbap hana chugayo One more bowl of rice, please.
이럴 거면 다 같이 먹어요 ireol geomyeon da gachi meogeoyo If it's going to be like this, let's all eat together.

Cookware you’ll need

조리 도구

Any heavy skillet or a grill works. This is the 12-inch pan we link to (for gas and electric stoves, not induction).

Tramontina Professional 12-Inch Non Stick Large Frying Pan
Twelve inches across, so a batch of beef fits in one layer and sears instead of steaming.
Check price on Amazon

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