Today in KoreaBeauty
Sulwhasoo — “The Art of Delight” gift film
A 53-second film about picking a gift for someone dear. It was the face of Sulwhasoo’s Family Month gift sets, wrapped in the brand’s bojagi-inspired Jihambo.
Updated Oct 19, 2026Sulwhasoo · YouTube
Official channel: Sulwhasoo · YouTube
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Sulwhasoo First Care Activating Serum (60 mL)
The serum at the heart of Sulwhasoo’s gift sets, known as Yunjo Essence in Korea. It’s the first step right after cleansing.
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Sulwhasoo Concentrated Ginseng Rejuvenating Cream
Sulwhasoo’s signature ginseng cream, from the line that turns 60 this year. One listing covers a 10 mL travel size and 30 mL and 50 mL jars, so check the size before you buy.
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Sulwhasoo First Care Activating Serum 90 mL Set (Jihambo wrapped)
A four-piece gift set that comes in Sulwhasoo’s Jihambo wrap, like the gifts in the film, with the serum, Gentle Cleansing Foam and Concentrated Ginseng Rejuvenating Cream among the pieces.
What it is
Sulwhasoo posted this 53-second main film on its official YouTube channel on April 22, 2026. It carries “The Art of Delight” (설레는 설화수), the brand’s gift theme for Korea’s Family Month in May. Amorepacific says the sets were built around bestsellers such as First Care Activating Serum (Yunjo Essence) and Concentrated Ginseng Rejuvenating Cream Rich. This season they came in a limited, brighter version of Jihambo, a wrap inspired by traditional Korean bojagi cloth.
Why people are watching
The film has passed 1.2 million views. Its message is simple: a thoughtful gift that brings a moment of joy, with the wrapping as part of the gift. Jihambo means “a box and cloth that hold wisdom.” Ginseng runs through the whole brand. Its ginseng research began with ABC Ginseng Cream in 1966, which Amorepacific calls the world’s first ginseng cosmetic, and in September 2026 Sulwhasoo started a global campaign, “Beauty Crafted in Time,” for the 60th anniversary of its Concentrated Ginseng cream.