Today in KoreaK-pop
ILLIT — ‘It’s Me’ official MV
The music video for ‘It’s Me’, the title track of ILLIT’s fourth mini album ‘MAMIHLAPINATAPAI’. It passed 100 million YouTube views in 79 days.
Updated Oct 19, 2026HYBE LABELS · YouTube
Official channel: HYBE LABELS · YouTube
Members
BELIFT LAB (HYBE), debut 2024-03-25, fandom: GLLIT. Moka has paused all activities for health reasons since June 19, 2026 (after an earlier break from April 20 to late May 2026). BELIFT LAB said ILLIT continues as four (Yunah, Minju, Wonhee, Iroha) for now; no return date has been announced. She remains a member.
- Yunah윤아
- Minju민주
- Moka모카
- Wonhee원희
- Iroha이로하
Shop the album
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ILLIT ‘MAMIHLAPINATAPAI’ (GRWM Ver.)
The album with ‘It’s Me’, shipped and sold by Amazon.com and in stock.
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ILLIT ‘MAMIHLAPINATAPAI’ (FREE RIDER Ver.)
Another version of the same album, also shipped and sold by Amazon.com.
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ILLIT’s next album: ‘BREAK EVEN’ (Photo Dump Ver., pre-order)
If you’re already a fan, the next mini album is on pre-order from Amazon.com.
What it is
‘It’s Me’ is a techno song about the moment after a first date when you start worrying about where things stand — and boldly declare that you’re their favorite (“I’m your bias!”). The album and video came out April 30, 2026 at 6 p.m. Korea time.
Why people are watching
The video passed 100 million views on July 18, ILLIT’s second to do so after debut song ‘Magnetic’, and it got there faster. As of July 18 the song had spent 10 straight weeks on Billboard’s Global 200. ILLIT’s next mini album, ‘BREAK EVEN’, comes out October 26.