What it is
CU calls them "hyper-realism" ice creams: they look like everyday food, but they are dessert inside. The carrot-shaped crumble cone is the size of a real carrot, with butter-scented vanilla ice cream and a crumble biscuit on top that looks like soil. The triangle gimbap sorbet is shaped like a rice ball with a strip of seaweed, and is made from rice ice cream with real rice grains.
A potato one, King Potato from the Field (밭에서 온 킹감자), followed. Last year's series, including I'm Not a Chicken, sold 600,000 in total.
Why it's trending
Their look-alike designs made them a hit on social media. From January to September, CU's sales of these products rose 107.7% year on year, while its ice cream sales overall grew 10.2%.
The carrot, triangle gimbap and potato ice creams together sold about 70,000 in their first three months.
Where to try it
Check the ice cream freezer at CU convenience stores in Korea; what's in stock can vary by store. They make a fun photo before you bite.
At home, a quick take on the triangle gimbap one: stir a spoonful of cooked rice into softened vanilla ice cream, press it into a triangle rice-ball mold, refreeze, and wrap a strip of gim (seaweed) around it just before eating.
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