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VISITKOREA — Feel the Rhythm of KOREA: SEOUL

The 2020 tourism film where Ambiguous Dance Company dances to LEENALCHI’s pansori-pop in front of Seoul landmarks. It has passed 54 million views.

By K for All editors · 1 min read

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Updated Oct 19, 2026VISITKOREA · YouTube

VISITKOREA — Feel the Rhythm of KOREA: SEOUL

Official channel: VISITKOREA · YouTube

Visit the spots in the film

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  1. Deoksugung heritage walking tourExample image

    Deoksugung heritage walking tour

    A 3-hour walk with a guide that starts at Deoksugung, one of the palaces in the film, and continues through Jeongdong-gil and Donuimun Museum Village to Gwanghwamun Square and Cheonggyecheon.

    Check on GetYourGuide

  2. Deoksugung night tourExample image

    Deoksugung night tour

    See Deoksugung lit up after dark on a 2-hour guided walk from City Hall Station. It needs at least 4 people and can’t be confirmed on weekends or holidays, so pick a weekday.

    Check on GetYourGuide

What it is

The Korea Tourism Organization released this 96-second film on July 30, 2020, together with Busan and Jeonju versions. It pairs LEENALCHI, a band that turns traditional pansori into pop, with the contemporary dancers of Ambiguous Dance Company. In Seoul they dance in front of Deoksugung Palace, Dongdaemun Design Plaza (DDP), the Leeum museum, Jahamun Tunnel and Cheong Wa Dae.

Why people are still watching

It came out in the summer of 2020, when the pandemic had stopped travel, with a simple message: “We are looking forward to seeing you soon!” The series became a hit, and LEENALCHI and Ambiguous Dance Company’s unusual collaboration spread all over the internet. The Seoul film alone has passed 54 million views.

More on K for All

Korea travel guideSeoul travel guide3 days in SeoulDeoksugung PalaceDongdaemun Design Plaza (DDP)Seoul palaces course

Sources (3)

VISITKOREA official YouTube — Feel the Rhythm of KOREA: SEOUL (posted 2020-07-30 KST)Korean Cultural Centre Nigeria (Embassy of the Republic of Korea) — Feel the Rhythm of Korea (Promotional videos of Seoul, Busan, Jeonju), 2020-08-25Newsis — LEENALCHI × Ambiguous Dance Company at LG Arts Center (2021-06-12)

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