Today in KoreaFood
Challenge Korea: Battle of K-Food
Korea's tourism film dares you to keep eating, from tteokbokki and tteokgalbi to market food in Seoul and Jeonju.
Updated Oct 19, 2026VISITKOREA · YouTube
Official channel: VISITKOREA · YouTube
Eat it in Korea, or at home
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Gwangjang Market street-food tour (Klook)
A 2-hour guided tasting walk through Gwangjang Market, one of the food streets in the film, in groups of up to 8.
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Gwangjang Market food tour (KKday)
A 2-hour English-guided evening walk with about 10 to 12 market dishes and a food-challenge stamp card, fitting for a film about a food challenge.
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Dongwon Topokki cup, Sweet and Spicy (6 cups)
Tteokbokki opens the film's list of dishes; this instant cup is the quickest way to try it at home.
What it is
One of four Challenge Korea films that the Korea Tourism Organization and the Ministry of Culture, Sports and Tourism released in June 2023 (the others are about dance, photo spots and the future). The video's description sums it up: "Eating never stops in Korea. Are you up for the challenge?" On screen are tteokbokki, tteokgalbi, mungtigi (fresh raw beef), kalguksu and Andong jjimdak, filmed at food streets such as Seoul's Gwangjang Market, Jeonju's Gamaek Street and Gangneung's Chodang sundubu village.
Why people are watching
It's one of the most-watched tourism campaigns Korea has made: the campaign passed 500 million YouTube views within two months, and this video alone now shows more than 130 million. It also works as a checklist, because every dish comes from a real place you can visit.
More on K for All
Gwangjang MarketSeoul markets and street food courseJeonju tripTteokbokki recipeKorean food guide